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A Creative Spin on Sampling: Our Interactive Flyer

We had the opportunity to bring a fully custom Interactive Flyer experience to the heart of Santa Monica’s 3rd Street Promenade for TikTok Shop’s Deals For You Days - an annual pop-up event featuring exclusive offers on trending brands. Designed to merge entertainment, shopping, and shareable content, this activation gave guests a chance to interact with products, creators, and custom brand moments in real time.

The event was produced by Melt Pictures, who brought TikTok Shop’s world to life through an incredibly creative set design. The entire space was constructed out of cardboard - from walls to product displays - creating a visually cohesive, eco-inspired environment that perfectly embodied TikTok’s playful energy and focus on creativity. Each featured brand’s products were displayed on custom-built cardboard stands, and the result was both immersive and highly photogenic.

Hundreds of guests attended throughout the day, including several creators who streamed the experience live on TikTok. To elevate engagement, TikTok Shop wanted to give every attendee something they could take home - and keep. Our role was to make that happen.

Turning Flyers into Interactive Memories

TikTok Shop’s goal was to highlight product deals through an interactive flyer that doubled as a photo moment. Guests received a sample of the featured products, then stopped by our booth to take a custom photo with branded TikTok Shop props.

Drawing inspiration from our Colored Newspaper Print Booth experience, we customized the concept to fit TikTok Shop’s branding and event flow. Melt Pictures designed the “Deals For You Days” flyers - each themed by category (fashion, beauty, and more) - leaving a dedicated space for each guest’s personalized photo.

Once guests snapped their photo, they instantly received a digital version via text, while their printed flyer populated in real time on deluxe magazine media - complete with their image, product lineup, and the deals and discount codes for each brand. In just 10-20 seconds, each person walked away with a one-of-a-kind keepsake that looked straight out of a TikTok ad campaign.

A Smart, Shareable Marketing Moment

This activation blended the best of experiential marketing: sampling, interactivity, and personalization. Guests got to try products they loved, pose for a branded photo, and take home a flyer featuring those very same deals. It wasn’t just another giveaway - it was a non-disposable marketing piece that kept the brand conversation going long after the event ended.

For TikTok Shop, this meant more than just foot traffic. It turned guests into participants, amplified engagement across social media, and created authentic, memorable connections between shoppers and the featured brands.

At Perfect Capture Booth, we love experiences like this that go beyond the surface - where technology, creativity, and strategy come together to make marketing not only measurable, but memorable.