Creating a College-Inspired ID Badge Photo Booth Activation with The Jordan Brand & Union Institute Los Angeles
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When Victory Creative Group reached out to us on behalf of their client, The Jordan Brand and Union Institute Los Angeles, we immediately knew this was going to be a meaningful activation. The goal wasn’t just to create another branded experience - it was to give a group of high school students a glimpse into what a future college experience could feel like in an immersive, exciting, and memorable way.
And honestly, it turned out incredible.
This private Los Angeles event was fully transformed from the moment guests arrived. The branding extended far beyond just signage - the entire environment was intentionally designed to make students feel like they had stepped onto a college campus. From the outside of the building to the interior experience, every detail was carefully curated.
Inside, the space featured bleachers, basketball elements, classroom desk setups, and science lab-inspired environments complete with custom lab coats for the students. The atmosphere blended education, sports culture, and branding together in a way that felt both inspiring and interactive.
To help bring that vision to life, our team at Perfect Capture Booth provided a fully customized on-site ID Badge activation for all 50 students attending.
Building an Immersive Branded Activation
Our setup consisted of:
Two fully wrapped branded photo booths
Two yearbook-style photography backdrops
Custom black branded lanyards
Fully customized booth interfaces featuring The Jordan Brand logo
From the moment students approached our station, the experience immediately felt personalized and elevated.
The first thing they saw was our branded photo booth screens, which seamlessly tied into the event’s overall visual identity. Students were then prompted to enter their first and last names directly into the booth interface using custom Jordan Brand-themed graphics and design elements.
Once entered, they stepped in front of our yearbook-inspired backdrop to capture their ID badge photo.
The process felt familiar in the best way possible - like a real college campus ID station - but elevated through branding, production, and experience design.
Turning Photos Into Keepsakes
Once all 50 students completed their photos and moved on to the next part of the event, our team immediately shifted into production mode behind the scenes.
We printed every custom ID onsite, carefully hole-punched each badge, and attached them to the custom black Jordan Brand lanyards to complete the experience.
And honestly, seeing the students receive their finished IDs was one of the best parts of the day.
What started as a simple photo moment quickly became something much more personal - a keepsake connected to an experience they were actively part of.
That’s something we always focus on during brand activations. We want guests to walk away with more than just a printed item. We want them to leave with something that feels immersive, memorable, and tied directly to the story the brand is trying to tell.
Creating Experiences That Leave an Impact
One thing we loved most about this activation was how intentional everything felt.
Every detail - from the wrapped booths and branded screens to the custom lanyards and yearbook-style portraits - worked together to support the larger vision Victory Creative Group, The Jordan Brand, and Union Institute Los Angeles created for these students.
Being able to help create a memorable experience for high school students while staying fully aligned with The Jordan Brand’s identity was something our team genuinely enjoyed being part of.
