A Magnet Photo Booth Experience for Crunchyroll’s Hack-a-thon
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We had the opportunity to partner with Crunchyroll, the world’s largest dedicated streaming service for anime, for a truly creative internal celebration at their Hack-a-thon celebration in Los Angeles - and this activation was just as fun and dynamic as the team behind it.
Owned by Sony, Crunchyroll is the world’s largest dedicated streaming service for anime, operates as a global hub for anime fans through a freemium model that brings together millions of viewers worldwide. So when they reached out looking for something unique for their team members for their Hack-a-thon celebration, we knew the experience had to feel just as creative, interactive, and detail-driven as the culture they’ve built.
Blending personalization, interactivity, and premium presentation, this activation delivered more than a giveaway it created a memorable touchpoint that elevated the overall event experience.
Our role was to create something that added to that energy while giving guests a tangible, personalized takeaway - that’s when we came up with the idea of providing a photo booth experience with the ability to create premium 2x2 inch magnets for their staff.
From Photo Capture to Custom Magnet Assembly
Once Crunchyroll sent over their branding, our team got straight into designing two custom templates - one optimized for the 2x2 magnet layout, and another for the 4x6 photo print. Everything was built to reflect their identity while keeping the experience clean, fun, and collectible.
The way it worked was simple; guests first stepped up to the photo booth and captured their images for both outputs - their magnet photo and their 4x6 print. Once completed, they moved to our dedicated Magnet Station, where our team produced and assembled each custom 2x2 inch magnet in real time.
Each guest walked away with both their printed photo and their finished magnet, created on-site within minutes. That instant takeaway made the whole experience feel even more special. It gave their team something physical to walk away with, but more importantly, it turned a fun celebration moment into a branded keepsake they could actually use and keep.
Across the activation, we produced over 200 custom magnets, all designed and assembled for Crunchyroll’s team members throughout the event. What stood out most was the energy. The magnet station line was consistently non-stop from start to finish. Between the interactive setup and the excitement of seeing their own custom collectible come to life, guests stayed fully engaged throughout the entire experience.
Beyond our activation, the event itself felt like a celebration of creativity and culture - exactly what Crunchyroll embodies. From entertain like claw machines, nail art, a DJ to shaved ice and a sushi bar, every detail contributed to an environment where people could connect, unwind, and celebrate together.
What made this activation so great was how well it fit into Crunchyroll’s culture. It was creative, interactive, and memorable - all the things you want when you are designing an experience for a team that really values its people.
We absolutely loved working with Crunchyroll and creating something that felt unique to their team. For us, that’s what makes activations like this so special. It’s not just about printing photos or creating keepsakes - it’s about building something that fits seamlessly into the culture of the event while giving guests something they actually want to keep.
We can’t wait for the next opportunity to bring another custom activation to life.
